Insights - Crimtan https://www.crimtan.com/insights/ Intelligent lifecycle marketing Tue, 28 Nov 2023 14:32:22 +0000 en-GB hourly 1 https://wordpress.org/?v=6.1.1 Watch on demand: AI opportunities and positive disruption https://www.crimtan.com/insights/event/watch-on-demand-ai-opportunities-and-positive-disruption/ Tue, 28 Nov 2023 13:51:02 +0000 https://www.crimtan.com/?p=4633 Catch up with our very own Andy Houstoun, Chief Commercial Officer, who delivered an insightful talk on driving efficient marketing planning, attribution, and measurement through the power of artificial intelligence (AI) at the 2023 Martech Summit. In a landscape where marketing metrics, machine learning, tech stacks and sustainability take centre stage, Andy’s insights provided valuable […]

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]]> Catch up with our very own Andy Houstoun, Chief Commercial Officer, who delivered an insightful talk on driving efficient marketing planning, attribution, and measurement through the power of artificial intelligence (AI) at the 2023 Martech Summit.

In a landscape where marketing metrics, machine learning, tech stacks and sustainability take centre stage, Andy’s insights provided valuable perspectives on leveraging AI for optimal campaign performance and accurate attribution. Whether you missed the session or wish to revisit the key takeaways, we are excited to share the on-demand recording of Andy’s presentation.

If you’d like to learn more about how to get ahead in the world of artificial intelligence, you can download our marketer’s guide to AI here.

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]]> Artificial intelligence, machine learning and positive disruption on the programmatic landscape https://www.crimtan.com/insights/whitepaper/artificial-intelligence-machine-learning-and-positive-disruption-on-the-programmatic-landscape/ Wed, 15 Nov 2023 14:32:10 +0000 https://www.crimtan.com/?p=4570 The post Artificial intelligence, machine learning and positive disruption on the programmatic landscape appeared first on Crimtan.

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]]> The marketer’s guide to Black Friday 2023: Trends, strategies and predictions https://www.crimtan.com/insights/whitepaper/the-marketers-guide-to-black-friday-2023-trends-strategies-and-predictions/ Thu, 02 Nov 2023 14:36:19 +0000 https://www.crimtan.com/?p=4492 In this guide, we’ll walk you through how to run a successful Black Friday campaign, our predictions for this year’s event (and beyond), and how to continuously update your approach so that you’re never left behind in the Black Friday shopper’s rush.

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]]> Webinar on-demand: Building long lasting brand success with DCO https://www.crimtan.com/insights/webinar-on-demand-building-long-lasting-brand-success-with-dco/ Fri, 20 Oct 2023 13:55:28 +0000 https://www.crimtan.com/?p=4451 How can you capitalise on the power of DCO and how do you get started with using it in your marketing campaigns? 

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]]> With Dynamic Creative Optimisation (DCO), you can adapt your messaging and creative to specific audiences, locations, environments, and beyond. Creating millions of versions of ads, tailored perfectly to the individuals viewing them.

It’s what every marketer wants, but how can you capitalise on the power of DCO and how do you get started with using it in your marketing campaigns? 

Catch up with our latest webinar from Crimtan directors Frank Cheng and Josh Wilson who are joined by Esther Tan, Global Director of Marketing at Plaza Premium Group, to learn more. 

What the session will cover:

  • The difference between dynamic and static creative
  • Creative ways to make the most of DCO
  • Where DCO sits within your customer lifecycle
  • What a successful DCO campaign looks like

Watch on demand 

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]]> Google Display Network and Programmatic Advertising explained https://www.crimtan.com/insights/google-display-network-and-programmatic-advertising-explained/ Mon, 02 Oct 2023 12:59:42 +0000 https://www.crimtan.com/?p=4409 The post Google Display Network and Programmatic Advertising explained appeared first on Crimtan.

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]]> Maximising the full customer funnel:The retailer’s guide toprogrammatic advertising https://www.crimtan.com/insights/maximising-the-full-customer-funnelthe-retailers-guide-toprogrammatic-advertising/ Thu, 27 Jul 2023 10:36:10 +0000 https://www.crimtan.com/?p=4286 The post Maximising the full customer funnel:<br>The retailer’s guide to<br>programmatic advertising appeared first on Crimtan.

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]]> Dynamic Creative Optimisation (DCO) guide https://www.crimtan.com/insights/dynamic-creative-optimisation-dco-guide/ Thu, 20 Jul 2023 14:24:17 +0000 https://www.crimtan.com/?p=4272 Leveraging DCO to amplify your campaign performance

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]]> Sustainable programmatic: Working towards a cleaner future https://www.crimtan.com/insights/sustainable-programmatic-working-towards-a-cleaner-future/ Thu, 13 Jul 2023 13:46:40 +0000 https://www.crimtan.com/?p=4246 The post Sustainable programmatic: Working towards a cleaner future appeared first on Crimtan.

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]]> Maximising the customer lifecycle: The travel industry’s guide to programmatic https://www.crimtan.com/insights/maximising-the-customer-lifecycle-the-travel-industrys-guide-to-programmatic/ Wed, 05 Jul 2023 14:55:32 +0000 https://www.crimtan.com/?p=4207 How to make the most of your budget and achieve exceptional ROI through optimisation, accurate attribution and connected media.

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]]> How to make the most of your budget and achieve exceptional ROI through optimisation, accurate attribution and connected media.

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]]> How to future-proof your advertising: Consented marketing beyond the cookie https://www.crimtan.com/insights/how-to-future-proof-your-advertising-consented-marketing-beyond-the-cookie/ Fri, 23 Jun 2023 09:26:14 +0000 https://www.crimtan.com/?p=4128 The cookieless future is already here, so how can you ensure your marketing campaigns continue to achieve optimum performance and return on investment?

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]]> The cookieless future is already here, so how can you ensure your marketing campaigns continue to achieve optimum performance and return on investment?

Watch our latest webinar on-demand, where our Chief Commercial Officer Andy Houstoun and Global Marketing Specialist Storm Tussey (PhD) discuss the challenges and opportunities of the post cookie world, and how to maximize your first party data.

We’ve also recently  published a whitepaper on this very topic: preparing for success in a post-cookie world. If you would like to learn even more on how to navigate the cookieless world, you can download the guide for free here. 

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]]> The cookieless future is here: Achieving even better marketing results in the post cookie world https://www.crimtan.com/insights/the-cookieless-future-is-here-achieving-even-better-marketing-results-in-the-post-cookie-world/ Wed, 21 Jun 2023 12:55:16 +0000 https://www.crimtan.com/?p=4124 The post The cookieless future is here: Achieving even better marketing results in the post cookie world appeared first on Crimtan.

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]]> Going beyond viewability: Understanding and utilising attention time testing l Watch on-demand https://www.crimtan.com/blog/going-beyond-viewability-understanding-and-utilising-attention-time-testing-l-watch-on-demand/ Thu, 01 Jun 2023 15:08:29 +0000 https://www.crimtan.com/?p=4103 There’s no denying that viewability is a key metric when looking at your advertising campaigns. But it doesn’t always mean people are actually paying attention to your ad, or are even seeing it.

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]]> There’s no denying that viewability is a key metric when looking at your advertising campaigns. But it doesn’t always mean people are actually paying attention to your ad, or are even seeing it.

We may be scrolling on our phones or talking to a friend whilst a desktop ad shows, which technically counts as “viewable” to industry standard. Even though we have no idea what was being shown on our computer…

That’s where attention time comes in.

When you invest in paid digital advertising, you aren’t just bidding for the digital real estate – you are competing for the attention of your ideal customer. And the biggest challenge is how to effectively measure this attention. 

Catch up on-demand today to understand how to measure attention time, the potential rewards of doing so, and how to optimise every penny spent on your advertising. 

Sound good? Watch Now. 

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